Privacy at a Glance
How 77bro Protects Your Data
These six principles summarise our core commitments to data privacy. Each is explained in full detail in the sections below.
Minimal Data Collection
77bro collects only the personal data that is strictly necessary for account registration, identity verification, payment processing, and regulatory compliance. We do not collect data beyond what our legitimate operational and legal purposes require.
No Data Selling
77bro does not sell, rent, or trade your personal information to third-party marketers, data brokers, or advertising networks. Your data is used solely for the purpose of delivering and improving the 77bro gaming platform and related services.
End-to-End Encryption
All data transmitted between your device and 77bro's servers is protected by industry-standard TLS/SSL encryption. Sensitive fields such as passwords are stored using one-way cryptographic hashing — your plaintext password is never stored anywhere in our systems.
Your Rights, Respected
You retain the right to access, correct, export, or request deletion of your personal data held by 77bro at any time. Requests are handled within 10 business days. We take all data-subject rights requests seriously and process them without discrimination.
Defined Retention Periods
Personal data is retained only for as long as it is needed for the purpose for which it was collected, or as required by applicable law. Once a retention period expires, data is securely deleted or anonymised. We do not keep data indefinitely as a default practice.
Transparent Cookie Use
77bro uses cookies and similar tracking technologies only for essential platform functionality, session management, fraud prevention, and performance analytics. We do not deploy third-party advertising cookies. Our full cookie policy is detailed in the Cookies section below.
1. Information We Collect
77bro collects personal data from you at various points during your relationship with our platform — during registration, during the identity verification process, when you make deposits or withdrawals, when you contact our support team, and passively through your use of the platform. The categories of personal data we collect are described below.
1.1 Registration Data: When you create a 77bro account, we collect your full legal name, date of birth, email address, mobile phone number, and residential address. This information is required to establish your account and is used to verify your identity, your age (18+ requirement), and your eligibility to use our services.
1.2 Identity Verification (KYC) Data: As part of our Know Your Customer obligations, we may ask you to submit copies of government-issued identity documents such as your National Identity Card (NID), passport, or driving licence. We may also request proof of your current residential address and proof of ownership of your payment method (for example, a screenshot of your bKash or Nagad account confirming your registered mobile number).
1.3 Financial Data: We collect information related to your deposits and withdrawals, including transaction amounts, dates, payment method identifiers (such as the last four digits of a card, or your registered bKash mobile number), and transaction reference numbers. We do not store full card numbers on our servers — payment card data is handled directly by our certified payment partners.
1.4 Gaming Activity Data: We record your betting history, game participation records, session durations, wagering amounts, bonus usage, and win/loss history. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory compliance.
1.5 Technical & Device Data: When you access the 77bro platform, we automatically collect certain technical data including your IP address, browser type and version, operating system, device type, screen resolution, referring URL, and pages visited within our platform. This data is used for fraud prevention, security monitoring, and platform performance optimisation.
1.6 Communications Data: If you contact our customer support team via email or live chat, we retain records of those communications. This includes the content of your messages, timestamps, and the outcome of any support requests. These records are used for quality assurance, dispute resolution, and staff training purposes.
| Data Category | Examples | Collection Method |
|---|---|---|
| Registration Data | Name, date of birth, email, phone, address | Provided by you at sign-up |
| KYC Documents | NID, passport, proof of address | Uploaded by you during verification |
| Financial Data | Transaction amounts, bKash/Nagad numbers, card last 4 digits | Generated during deposits & withdrawals |
| Gaming Activity | Bet history, session times, game logs | Automatically recorded during play |
| Technical Data | IP address, browser, device type | Automatically collected on platform access |
| Communications | Support chat transcripts, email exchanges | Generated when you contact support |
2. How We Use Your Data
77bro processes your personal data only for specific, legitimate purposes and only to the extent necessary for each purpose. We do not engage in speculative or exploratory data processing. The legal bases on which we process your data include contractual necessity (performance of your player agreement with us), legal obligation (compliance with anti-money laundering, age verification, and other applicable requirements), and our legitimate interests in operating a secure and sustainable gaming platform.
The specific purposes for which we process your personal data are:
- Account management: Creating, maintaining, and administering your 77bro player account, including processing your login credentials, account settings, and communication preferences.
- Identity & age verification: Confirming that you are who you say you are and that you meet the 18+ age requirement before we permit betting activity or process withdrawals.
- Payment processing: Facilitating your deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and Bangladeshi bank transfers, and maintaining accurate financial records of all transactions.
- Fraud prevention & security: Detecting, investigating, and preventing fraudulent account activity, money laundering, bonus abuse, multi-accounting, and any other form of dishonest conduct that could harm the platform or other players.
- Responsible gaming: Monitoring your gaming behaviour patterns to identify signs of problematic gambling and, where appropriate, proactively reaching out or applying protective measures such as spending limit alerts.
- Customer support: Responding to your queries, resolving disputes, and providing technical assistance through our 24/7 support team.
- Platform improvement: Analysing aggregated and anonymised usage data to improve game selection, user interface design, payment flows, and overall platform performance.
- Marketing communications: Sending you promotional offers, bonus notifications, and relevant platform updates — but only where you have consented to receive such communications. You may withdraw this consent at any time via your account settings or by contacting [email protected].
- Legal & regulatory compliance: Meeting our obligations under applicable law, including responding to lawful requests from regulatory or law enforcement authorities.
3. Data Sharing & Third Parties
77bro does not sell your personal data to third parties. We do not share your information with advertisers, data brokers, or unrelated commercial entities. However, in order to operate the platform effectively and meet our legal obligations, we share your data with a limited number of carefully selected third-party partners. All third-party processors are contractually bound to handle your data only for the specific purposes authorised by 77bro and in accordance with applicable data protection standards.
The categories of third parties with whom we may share your personal data are as follows:
- Payment service providers: bKash, Nagad, Rocket (Dutch-Bangla Bank), Upay, and international card processors (Visa/Mastercard network acquirers) receive the minimum financial data required to process your deposit and withdrawal transactions. These providers are independently certified and operate under their own privacy and security frameworks.
- Identity verification services: Third-party KYC and age verification providers may process copies of your identity documents on our behalf to confirm your identity and age. These providers are bound by strict data processing agreements and are not permitted to use your documents for any purpose beyond the specific verification task.
- Game software providers: Providers such as Pragmatic Play, Evolution Gaming, Ezugi, Spribe, NetEnt, and Microgaming may receive technical session data (such as a session token and game outcome data) in order to deliver their games to your account. These providers do not receive your full personal profile.
- Fraud prevention & AML screening tools: We use specialist third-party services to screen transactions for money laundering indicators and to detect fraudulent account activity. These services process transaction metadata and behavioural data under strict confidentiality agreements.
- Cloud infrastructure providers: Our platform is hosted on secure cloud infrastructure. The hosting provider processes data only as a data processor acting on our instructions and has no independent right to access or use your personal data.
- Regulatory and law enforcement authorities: We may disclose your personal data where required to do so by law, court order, or lawful request from a competent regulatory or law enforcement authority. We will notify you of any such disclosure to the extent permitted by law.
4. Cookies & Tracking Technologies
77bro uses cookies and similar technologies (including local storage objects and session tokens) to provide essential platform functionality, maintain your login session, prevent fraud, and measure platform performance. We do not use third-party advertising cookies or cross-site tracking technologies.
A cookie is a small text file placed on your device by the 77bro platform when you visit or log in. Cookies help us recognise your device between visits, maintain your authenticated session, and remember certain preferences you have set. The following categories of cookies are used by 77bro:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Authentication session tokens, CSRF protection, load balancing. Required for the platform to function. Cannot be disabled. | Session / up to 24 hours |
| Functional | Remembers your language preference, display settings, and responsible gaming limits you have set. Enhances your experience without tracking you across sites. | Up to 90 days |
| Analytics | Aggregated, anonymised data on page visits, session lengths, and feature usage. Used to improve platform design and performance. No personally identifiable data is included in analytics reports. | Up to 12 months |
| Fraud Prevention | Device fingerprinting tokens used to detect suspicious login attempts, multi-accounting, and automated bot activity. Essential for platform integrity. | Up to 6 months |
You can control cookie behaviour through your browser settings. Most browsers allow you to view, delete, or block cookies. Please note that disabling strictly necessary cookies will prevent you from logging in to and using the 77bro platform. Disabling functional cookies may affect personalised settings. Disabling analytics cookies will not affect your ability to use the platform in any way.
5. Data Retention
77bro retains personal data only for as long as is necessary for the purposes for which it was collected, or for as long as we are required to retain it under applicable law. When data is no longer needed, it is securely deleted or irreversibly anonymised. The following retention periods apply to the main categories of personal data we hold:
- Account registration data (name, date of birth, contact details): Retained for the duration of your active account, plus a minimum of 5 years following account closure to meet anti-money laundering record-keeping requirements.
- KYC identity documents (NID copies, passport scans, proof of address): Retained for 5 years from the date of the most recent verification event, in accordance with AML obligations.
- Financial transaction records (deposits, withdrawals, bonus transactions): Retained for a minimum of 5 years from the transaction date, as required for financial audit and regulatory purposes.
- Gaming activity logs (bet history, session records): Retained for 3 years from the date of the activity, used for dispute resolution and responsible gaming monitoring.
- Customer support communications: Retained for 2 years from the date of the last communication in a support thread.
- Technical and device data (IP logs, fraud prevention records): Retained for 12 months from collection, or longer where a specific fraud investigation is ongoing.
- Marketing consent records: Retained until you withdraw consent, plus 1 year thereafter to demonstrate compliance with your consent withdrawal.
Where legal proceedings, regulatory investigations, or unresolved disputes require data to be preserved beyond the standard retention period, we will retain the relevant data until the matter is fully resolved. We will inform you where practicable if your data is being retained beyond the standard period for this reason.
6. Data Security
77bro takes the security of your personal data seriously. We employ a combination of technical, organisational, and procedural measures to protect your data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security infrastructure is reviewed and updated on a regular basis to address emerging threats.
The key security measures we have in place include:
- TLS/SSL encryption: All data transmitted between your browser or mobile device and our servers is encrypted using Transport Layer Security (TLS). Our platform enforces HTTPS on all pages and connections.
- Password hashing: Your account password is stored only as a one-way cryptographic hash. 77bro staff cannot read your password under any circumstances. If you forget your password, it must be reset — it cannot be retrieved.
- Two-factor authentication (2FA): We offer optional two-factor authentication on your account, sending a one-time verification code to your registered mobile number when you log in from an unrecognised device.
- Access controls: Personal data is accessible only to authorised 77bro staff whose job roles require access to that data. Access is governed by role-based permissions and is logged and audited regularly.
- Infrastructure security: Our platform is hosted on cloud infrastructure with enterprise-grade physical and network security controls, including firewalls, intrusion detection systems, and regular vulnerability assessments.
- Data breach response: In the event of a confirmed data breach that poses a risk to your rights and freedoms, 77bro will notify affected players promptly and implement immediate containment measures. We maintain a documented incident response procedure for this purpose.
7. Your Privacy Rights
As a player registered with 77bro, you hold specific rights in relation to the personal data we hold about you. We are committed to honouring these rights promptly and without placing unnecessary barriers in your way. To exercise any of the rights listed below, please contact us at [email protected] with the subject line "Privacy Rights Request". We will acknowledge your request within 2 business days and provide a full response within 10 business days.
- Right of access: You may request a copy of all personal data we hold about you. We will provide this in a structured, readable format at no charge.
- Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. In many cases you can update basic account details directly through your account settings.
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where the data has been processed unlawfully. Note that we may be required to retain certain data for legal or regulatory compliance reasons even following a deletion request — in such cases we will explain what data must be retained and why.
- Right to data portability: Where data is processed on the basis of your consent or contractual necessity, you may request a copy of your data in a machine-readable format (such as JSON or CSV) suitable for transfer to another service provider.
- Right to restrict processing: You may request that we pause the processing of your data in certain circumstances — for example, where you have contested its accuracy while we verify it, or where processing is unlawful but you prefer restriction to deletion.
- Right to object: Where we process your data based on our legitimate interests, you have the right to object to that processing. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
- Right to withdraw consent: Where processing is based on your consent (for example, marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
8. Contact & Data Protection Officer
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77bro handles your personal data, you are encouraged to contact us directly. We take all privacy enquiries seriously and aim to respond substantively within 10 business days.
77bro Entertainment Ltd.
Email: [email protected]
Operating hours: 24 hours a day, 7 days a week
Response time target: within 10 business days for formal privacy requests
Our Data Protection Officer (DPO) is responsible for overseeing compliance with this Privacy Policy and with applicable data protection law. If you believe your privacy rights have not been adequately addressed by our standard support team, you may escalate your concern directly to the DPO by marking your email with the subject line "DPO Escalation — Privacy Concern". The DPO will review your concern independently and respond within 10 business days.
Policy updates: 77bro reserves the right to amend this Privacy Policy at any time to reflect changes in our data practices, platform features, or applicable legal requirements. When material changes are made, we will notify registered players by email and by posting a prominent notice on the platform for a period of not less than 14 days before the updated policy takes effect. Your continued use of the 77bro platform after the effective date of an updated Privacy Policy constitutes your acknowledgement of the revised terms. The effective date at the top of this policy reflects the date of the most recent revision.
Your Data Is Safe at 77bro
We handle your personal information with the same care and transparency we bring to every aspect of our platform. Explore 3,500+ games, place live cricket bets, or log in to your account — all on a platform built around your security and privacy.